

Created by Dinis Guarda through Wisdomia.ai and Ztudium, the Switz Birds operate on a simple but powerful principle: curiosity should never be punished, even when it leads to chaos. These aren't characters who learn lessons because adults tell them what to do. They learn by touching the hot stove, pressing the forbidden button, and discovering that the universe has rules, usually right after breaking them.
The genius lies in their moral and empathy mixed with a funny sense of humour DNA. They're smart, clever and at the same time crazy naughty, but never cruel. Chaotic, but never selfish. They cause disasters, but they fix them (sometimes by accident, always with style). And they have truly empathy and wild childish sense of humour! As their unofficial motto in the words of the creator Dinis Guarda goes:
"We didn't mean to break the world… we just wanted to see how it works, let's do it again!."
This sentence is the philosophical heart of The Switz Birds and what turns them from “cute characters” into a timeless universe.
Let’s decode it inside their world.
Small wings. Big questions. Even bigger laughter.
“Sometimes, all you need is three super cute curious birds and a button they definitely shouldn’t press.”
This isn’t a joke line.
It is the manifesto.
Why The Switz Birds Exist (The Deeper Layer)
We are entering an era where:
But something is missing. Machines can simulate intelligence. Only humans can create meaning, laughter, tenderness, and moral choice.
The Switz Birds exist to protect that human layer. They are not just funny birds. They are a mirror of what makes us human. The Button
In the Switz Birds universe, the Button is sacred.
The Button represents:
| The Button | In Real Life |
| A big shiny thing that says “DO NOT PRESS” | AI power |
| A tempting curiosity trap | New technology |
| A chaos starter | Uncontrolled innovation |
| A moral test | Ethical responsibility |
And what do the Switz Birds do?
They always press it.
Not because they are stupid — but because curiosity is what makes life grow.
Emotional Intelligence Is Their Superpower.
The Switz Birds do not have super strength.
They do not have laser eyes. They do not have weapons.
Their powers are:
They represent: A future where technology grows with emotional wisdom, not just raw power.
Laughter is the final proof of humanity. AI can generate jokes.
But I cannot feel why something is funny.
The Switz Birds exist to teach:
They show children and adults that:
Being emotionally intelligent is more powerful than being technically intelligent.
| Bird | Represents |
| Zipx Coolx | Logic & Observation |
| Dipx Trixz (Bold) | Action & Curiosity |
| Switx (Sweet) | Empathy & Wisdom |
Together they form complete humanity.
The Message to the AI Age
The Switz Birds whisper a gentle warning to the future:
“Before you make the world smarter, make it kinder.
Before you make machines think, remember how to feel.”
The Switz Birds Are Not Children’s Characters
They are soft guardians of the human soul disguised as adorable troublemakers.
They make us laugh — so that we remember who we are
before we become something else.
And yes…
Sometimes, all you really need is three curious birds and a button they definitely shouldn’t press.
Because that button is where stories begin.

The oldest sibling embodies that dangerous combination of intelligence and impatience. They think first but act before finishing the thought, a trait anyone with children will recognize instantly. With sarcastic eyebrows and a mock-serious tone, they roll their eyes at danger and insist they're not the leader while clearly leading everyone into trouble.
Their signature line?
“Relax… what's the worst that could happen?”
... inevitably followed by explosions, gravity reversals, or spontaneous tree growth.

Drawing inspiration from Bugs Bunny's unflappable confidence, the middle sibling is the group's deadpan philosopher. He never panics, always appears to be mentally chewing on something, and fixes problems without anyone noticing until it's done. He leans back when others lean forward, keeps his wings slightly open like hands in pockets, and perfects the art of the knowing smirk.
His catch phrase?
“I told you that would happen.”
… despite having said absolutely nothing beforehand.

Don't let the extra fluff and warm peachy tones fool you. Switx is the smartest of the three, a chess player in a plush toy's body. She asks innocent questions that expose uncomfortable truths, turns chaos into teachable moments, and somehow gets animals, bugs and inanimate objects to listen to her.
She's the one who says
"Maybe… we shouldn't do that"
… five seconds before doing it brilliantly.

What makes the Switz Birds work as a unit is their dynamic. One causes the disaster, another escalates it, and the third fixes it, but the roles rotate depending on what kind of chaos they've unleashed. They argue, tease, and prank each other constantly, yet the bond is unbreakable. It's the sibling dynamic we all recognize: competing for attention while being each other's fiercest protectors.
We're living in an age where children consume content at unprecedented speeds, where attention spans are measured in seconds and where "educational" often means "boring." The Switz Birds represent a different approach: learning through consequences, wisdom through chaos, and education through entertainment.
They don't talk down to kids. They don't pretend to have all the answers. They're figuring out the world in real-time, making mistakes at high speed, and discovering that curiosity, even when it breaks things, is worth celebrating.
Part of the Universe of the Switz birds is to bring empathy to children!
A meta-analysis of 293 independent samples (Seppala et al., 2013) found robust correlations between empathy and:
The Harvard Study of Adult Development, spanning 85 years and tracking over 724 participants across generations, found that “warm relationships” characterised by empathy and emotional reciprocity were the single strongest predictor of life satisfaction and health outcomes, more significant than wealth, fame, or social class (Waldinger & Schulz, 2023).
In the School of Athens, Raphael painted humanity gazing upon itself, philosophers, mathematicians, astronomers gathered in discourse, each figure a testament to human understanding. Yet what binds these thinkers across the fresco’s expanse is not merely intellect but something more profound: the capacity to comprehend another’s experience, to bridge the chasm between self and other. This is empathy, the neural, emotional, and moral foundation upon which all civilisation rests. This is also something Dinis Guarda and the Wisdomia ztudium team are building with The Switz Birds.
When we speak of fostering empathy, we speak of nothing less than preserving the essence of what distinguishes humanity from mere biological existence. For if each human being and each bird IS humanity, as the major thesis of Dinis Guarda thought leadership and literature thesis proposes, then to diminish empathy in even one person is to diminish all of us. Empathy with cuteness and a crazy sense of humour!

At their core, the Switz Birds channel the spirits of animation's greatest troublemakers. They were created for babies and adults from 1 to 121 and aim to foster a sense of humour and provocation with a smile and let it go!
These Birds are like no others and will be coming with cutting edge 3D AI integrated technology and yes sense of humour!
They have Bugs Bunny's intelligence, Tom & Jerry's chaos, the Angry Birds' expressiveness and Pixar's warmth. But they're also something new: characters designed for a generation that learns differently, questions constantly and expects their heroes to be flawed, funny, and fundamentally good-hearted.
Because in the end, that's what the Switz Birds teach: it's okay to mess up. It's okay to be curious. It's okay to ask “what happens if I press this button?”, as long as you're ready to help clean up the mess afterward.
And maybe, just maybe, learn something about gravity in the process.
In Dinis Guarda's own words:
“Sense of humour, emotional intelligence applied to AI, technology and creativity are more important than ever! This is critical as we deep dive into generation AI. The question mark is what makes us humans? What makes us empathic towards each other? What makes us laughter’s ? Sometimes, all you need is three super cute curious birds and a button they definitely shouldn't press."
This is where The Switz Birds stop being a “cute IP” and become a cultural myth.
They are not new characters.
They are a new vessel for the oldest human engine on Earth: emotional intelligence + humor.
Let’s place them in the great lineage they truly belong to.
“Three siblings who break things, ask questions, and accidentally teach us about the world while trying to put it back together.”
This sentence defines the most ancient narrative formula of humanity.
Not superheroes. Not kings. Not gods. The Fool with a Heart. The Child with a Question. The Dreamer who trips.
These are the characters who have always carried civilization forward.
Humor + Empathy = The Original Human Operating System
Before science, before machines, before AI — humanity evolved through:
Every civilization encoded wisdom into funny, imperfect, curious characters.
Because people do not learn through lectures.
They learn through stories that make them feel.
| Era | Character | What They Did |
| Ancient Greece | Aesop’s Fables | Animals teaching moral truths |
| Homeric Epics | Odysseus | Smart trickster hero, flawed and curious |
| Roman Era | Plautus | Comedy used to teach social ethics |
| Middle Ages | Till Eulenspiegel | Fool exposing truth |
| Cervantes | Don Quixote | Dreamer who breaks reality to understand it |
| La Fontaine | The Fox & The Crow | Animals teaching emotional intelligence |
| Modern Era | Alice in Wonderland | Curiosity rewriting logic |
| Today | The Switz Birds | Emotional intelligence for the AI age |
Don Quixote = The First Switz Bird
Don Quixote did what Switz Birds do:
He teaches:
The world is not understood by perfect people.
It is understood by curious fools with kind hearts.
Animals are chosen because they are emotionally neutral mirrors.
They allow:
A fox can teach arrogance. A bird can teach curiosity. A foolish knight can teach love.
Now, Switz Birds teach emotional intelligence for the AI century.
They Fix What They Break — That Is The Moral Engine
The Switz Birds:
They represent the deepest human law:
Growth requires mistakes — but kindness requires responsibility.
We are entering a world where:
So we need characters that teach:
Not through lectures — but through laughter.
The Switz Birdz Mission
They are not entertainers.
They are not teachers.
They are Guardians of Emotional Intelligence.
They teach the most dangerous generation in history:
How to stay human while building gods.
In a world where children’s content is either noise or sermons,
The Switz Birds return humanity to its original teacher:
The Curious Fool with a Big Heart. Small wings. Big questions. Even bigger laughter.
And yes…
They will press the button.
So we remember who we are.
The Switz Birds are a Wisdomia.ai and Ztudium creation, designed to prove that education doesn't have to be boring and entertainment doesn't have to be empty. Sometimes, all you need is three curious birds and a button they definitely shouldn't press.
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Dinis Guarda is an author, entrepreneur, founder CEO of ztudium, Businessabc, citiesabc.com and Wisdomia.ai. Dinis is an AI leader, researcher and creator who has been building proprietary solutions based on technologies like digital twins, 3D, spatial computing, AR/VR/MR. Dinis is also an author of multiple books, including "4IR AI Blockchain Fintech IoT Reinventing a Nation" and others. Dinis has been collaborating with the likes of UN / UNITAR, UNESCO, European Space Agency, IBM, Siemens, Mastercard, and governments like USAID, and Malaysia Government to mention a few. He has been a guest lecturer at business schools such as Copenhagen Business School. Dinis is ranked as one of the most influential people and thought leaders in Thinkers360 / Rise Global’s The Artificial Intelligence Power 100, Top 10 Thought leaders in AI, smart cities, metaverse, blockchain, fintech.

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